Creating Customer Personas

From the course by University of Illinois at Urbana-Champaign
Customer Insights: New Product Development Orientation
16 ratings
University of Illinois at Urbana-Champaign
16 ratings
From the lesson
MODULE 4: Design Thinking and Customer Journey Maps
The purpose of the journey map is to identify the touch points of engagement with customers and to identify customer needs and expectations through the eye of the customer and their experiences.

Meet the Instructors

  • William Qualls
    William Qualls
    Professor Emeritus of Marketing
    Business Administration, Gies College of Business

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