Creating Customer Personas

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May 26, 2018

A very refreshing melange of quirky nuances of the market very neatly portraying the insight that is required for product development. Very enlightening!


Mar 05, 2020

Great course , I really enjoy every session and was very interactive .Thank you coursera

From the lesson
MODULE 4: Design Thinking and Customer Journey Maps
The purpose of the journey map is to identify the touch points of engagement with customers and to identify customer needs and expectations through the eye of the customer and their experiences.

Taught By

  • William Qualls

    William Qualls

    Professor Emeritus of Marketing

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