Design Thinking

Loading...
View Syllabus

Reviews

4.4 (74 ratings)
  • 5 stars
    62.16%
  • 4 stars
    24.32%
  • 3 stars
    9.45%
  • 2 stars
    2.70%
  • 1 star
    1.35%
RK
Oct 16, 2020

The course is good and nicely explained the ways and means to capture Customers Insights and development new products.

BM
Mar 4, 2020

Great course , I really enjoy every session and was very interactive .Thank you coursera

From the lesson
MODULE 4: Design Thinking and Customer Journey Maps
The purpose of the journey map is to identify the touch points of engagement with customers and to identify customer needs and expectations through the eye of the customer and their experiences.

Taught By

  • Placeholder

    William Qualls

    Professor Emeritus of Marketing

Explore our Catalog

Join for free and get personalized recommendations, updates and offers.