House of Quality

video-placeholder
Loading...
View Syllabus

Reviews

4.4 (91 ratings)

  • 5 stars
    60.43%
  • 4 stars
    25.27%
  • 3 stars
    8.79%
  • 2 stars
    2.19%
  • 1 star
    3.29%

RK

Oct 16, 2020

The course is good and nicely explained the ways and means to capture Customers Insights and development new products.

BM

Mar 4, 2020

Great course , I really enjoy every session and was very interactive .Thank you coursera

From the lesson

MODULE 3: Identifying the Voice of Your Customer

This module will provide a conceptual overview of the voice of the customer method for identifying customer needs and expectations for a product or service. This module emphasizes the use of active and passive methods of observing customer behaviors.

Taught By

  • Placeholder

    William Qualls

    Professor Emeritus of Marketing

Explore our Catalog

Join for free and get personalized recommendations, updates and offers.