House of Quality

Loading...
View Syllabus

Reviews

4.4 (64 ratings)
  • 5 stars
    60.93%
  • 4 stars
    25%
  • 3 stars
    9.37%
  • 2 stars
    3.12%
  • 1 star
    1.56%
AM

May 26, 2018

A very refreshing melange of quirky nuances of the market very neatly portraying the insight that is required for product development. Very enlightening!

BM

Mar 05, 2020

Great course , I really enjoy every session and was very interactive .Thank you coursera

From the lesson
MODULE 3: Identifying the Voice of Your Customer
This module will provide a conceptual overview of the voice of the customer method for identifying customer needs and expectations for a product or service. This module emphasizes the use of active and passive methods of observing customer behaviors.

Taught By

  • William Qualls

    William Qualls

    Professor Emeritus of Marketing

Explore our Catalog

Join for free and get personalized recommendations, updates and offers.