Identifying Customer Needs through Lead Users

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RK

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The course is good and nicely explained the ways and means to capture Customers Insights and development new products.

BM

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Great course , I really enjoy every session and was very interactive .Thank you coursera

From the lesson

MODULE 3: Identifying the Voice of Your Customer

This module will provide a conceptual overview of the voice of the customer method for identifying customer needs and expectations for a product or service. This module emphasizes the use of active and passive methods of observing customer behaviors.

Taught By

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    William Qualls

    Professor Emeritus of Marketing

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