This course is the first in the Customer Insights and New Product Development (CIPD) specialization. It will introduce learners to the tools and process of gathering customer insights for identifying and developing new product opportunities. Through an integrated set of five modules and hands-on project experiences, learners will acquire the knowledge and skills to turn their ideas gained from understanding customer needs into innovative new products.
New Product Ideas
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Reviews
4.4 (91 ratings)
- 5 stars60.43%
- 4 stars25.27%
- 3 stars8.79%
- 2 stars2.19%
- 1 star3.29%
RK
Oct 16, 2020
The course is good and nicely explained the ways and means to capture Customers Insights and development new products.
BM
Mar 4, 2020
Great course , I really enjoy every session and was very interactive .Thank you coursera
From the lesson
MODULE 1: What Makes a Great New Product
The high risk and cost of new product failure highlights the importance of understanding the reasons for new product successes and failures. In this module, we will identify and discuss the major reasons for new product development successes and failures. You will experience first-hand the value of creativity in developing a new product and examine the best practices of successful firms and entrepreneurs.
Taught By
William Qualls
Professor Emeritus of Marketing
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