This course is the first in the Customer Insights and New Product Development (CIPD) specialization. It will introduce learners to the tools and process of gathering customer insights for identifying and developing new product opportunities. Through an integrated set of five modules and hands-on project experiences, learners will acquire the knowledge and skills to turn their ideas gained from understanding customer needs into innovative new products.
New Product Ideas
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From the course by University of Illinois at Urbana-Champaign
Customer Insights: New Product Development Orientation
University of Illinois at Urbana-Champaign
From the lesson
MODULE 1: What Makes a Great New Product
The high risk and cost of new product failure highlights the importance of understanding the reasons for new product successes and failures. In this module, we will identify and discuss the major reasons for new product development successes and failures. You will experience first-hand the value of creativity in developing a new product and examine the best practices of successful firms and entrepreneurs.
Meet the Instructors
William QuallsProfessor Emeritus of Marketing
Business Administration, Gies College of Business
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