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消费者的决策因素

Course video 18 of 72

在经济快速发展的社会里,包含你我每一个人每一天在购买消费的这些事情,绝对是生活的一部分,所以能够审慎面对自己或身边的人的消费者的行为,我们可能更可以有意义的觉察们的消费行为,做出比较好的消费决策模式。在消费者心理学的探讨基本观念这里,我们首先要知道消费者心理学的意涵以及各个有关名词的定义,进一步的来说明再消费者心理学的这些发现是用什么样子的适切的方法来加以探究的。所以这时不论是对于消费者这端或提供者那一端的商人都可以产生一个比较好的因应策略。

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