Week 2 - Overview of the second assignment

Course video 4 of 11

This week, you will be using the results of last week’s analysis to come up with some hypotheses. You will be answering questions such as: Who are the ideal customers that should be targeted? How should they be approached to maximize the sales of the client’s new home security systems? Using the data, figure out the attributes of the customer who wants to install an advanced, hi-tech security system and the attributes of a person who would switch security system providers. Continue to use the knowledge you’ve acquired in the other courses that you’ve taken in this series.

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