So you're now ready to market yourself and the new skills you've learned in this course to land a new job. In this video will review some of the key points in creating an effective resume for pursuing a career in marketing analytics. An effective resume needs to present all the important information about you as a professional in a clear and concise way. When deciding what information to include on your resume and how to present it, keep the following principles in mind. When applying to a specific role, carefully read the job description to understand specifically what the employer is looking for and focus your resume on what's important to the employer. You should review multiple job descriptions to see what shows up repeatedly to get a better understanding of what's expected for the role. And don't get discouraged if you don't fit the job description perfectly, that doesn't mean you aren't the right person for the job. Employers often post job descriptions as a sort of wish lists, describing what they hope for in a candidate, but don't expect applicants to match every part of it. It's essential that you tailor your resume to each job that you apply for. Even if your target roles have the same general set of requirements, you should still adjust your resume. Even something as simple as ordering your qualifications, to match the order on the job description can be helpful. This is a simple way to echo what the employer finds the most important for this position. Get familiar with the language, terms, and jargon of your new industry and adapt the terminology in your resume. This will make it easier for the reader to understand how your experience is relevant for them and give them confidence about your engagement with your new field. For example, if you run your own business in the past and are now looking for a role in marketing, use terms such as marketing funnel and nurturing leads when discussing your past marketing activities, even if you weren't thinking in those terms of the time. Or if a job description uses the term data visualization, consider also using that same phrase instead of words like graph or chart. This can be especially important because resumes often are scanned by software called automated applicant tracking systems or ATS checking for key words. ATS's help companies quickly filter through large numbers applications to find candidates worth their time pursuing, but they're far from perfect. The good news is that keywords they're looking for are usually easy to guess from looking at the job description. This is why it's so important to use the same vocabulary as a job description. This will only increase your chances of your resume gain reviewed by a human. If you're especially looking for your first job in the industry, you might not have professional experience in that industry yet. But you can still leverage past experiences such as course work, extracurricular activities, volunteer work, and other life experiences. Use these experiences to demonstrate to the employer how you overcome challenges, solve problems, and achieve results. Sections such as projects, volunteer work, relevant experiences can be used as an alternative to a professional experience. Now that you have an idea of what you can communicate on your resume, you can start filling out the details. You can design your own resume or use an existing template like the ones you can find online. You can use your personal tastes and preferences when selecting a template, but it's also important to consider the following factors. Make sure your resume can be read easily. Your resume needs to concisely make a first impression that you're capable of succeeding in the position if hired. Make sure sections are clearly organized and that the font is easy to read. Use margins and white space to prevent the document from feeling cramped. This is where a template can come in handy. Simple design. Your resume needs to be easily comprehended by both humans and application tracking systems. Many ATS's can't parse images, charts or other visual elements. This means that information contained in them is often ignored. Simple designs relying on well organized text are best. A hiring manager looking at your resume should be able to find the information they need quickly and easily within a few seconds. Consider the length of your resume since it should be concise. Your resume should be one page unless you have at least 10 to 15 years of relevant not total experience. Two column resume templates are appropriate for one page resumes. Two page resumes should use the entire width of the page. There are some core components that should be in almost every resume. There are also optional components you may want to include depending on your skills and experience and the roles you're applying for. You want to adjust your template by moving, adding, removing, and renaming sections is necessary. Let's take a closer look at some of the core components of a typical resume. The header, summary, skills, professional experience, and educational sections. The header section that includes your contact information should be at the top of your resume. Your contact information should include your phone number and email address as well as your city and state. For privacy purposes don't include your street address. You should also include things like your LinkedIn profile in your header. A personal website is optional, but you may want to include one if for example you have an online portfolio of relevant past projects you've worked on. When the summary section is included, it should be located at the top of your resume immediately following the header. It should be very brief and clearly articulate what makes you a great candidate for the role and what makes you stand out from your competition. The skills section usually is expected next and should list your core areas of expertise in your specific skills. For a non technical role include four to eight bullet points detailing your core skills, organizing an easy To read format to decide what goes into this list, think of what the employer would primarily hire you for. Looking at job postings can be really helpful here. Focus on quantifiable skills. For example, skills might include data visualization or sales funnel management. Keep in mind that skills like communication, time management, and collaboration, which are hard to quantify and are claimed by most people are not as effective on a resume. The professional experience section is uniquely important because it tells the story of what you've done in your career. For employers, this is a strong indicator of what you will be able to do for them. The professional experience section should list your rules in their details like company, job title, location, employment dates in reverse chronological order. If you have significant professional experience, limit your resume to the past 10 to 15 years as that's what's most relevant to the employer. Under each role, you should list your responsibilities and accomplishments in bullet points. Responsibilities described what you were supposed to do in that job role. And accomplishments are the specific outcomes that demonstrate how well you perform your role. Include your high school information only If you don't have any education or training beyond it. For each entry in the education section, lists a degree institution, location and date of completion. After listening degrees you have earned, you may also list relevant professional credentials or certificates in this section. For each such entry, indicate the organization, granting the credential or certification, the location, and the data was granted. As you progress in your job search, remember that your resume is a living document. You can make revisions based on any feedback you receive. Many of these principles we've outlined here, can also apply to how you compile your professional information into your LinkedIn profile. These tips will help you focus on your skills and experience, present yourself in the best light possible, and put you on a path to the next role. For more tips on how to create an effective marketing analyst profile, like your LinkedIn page. Also have a look at this week's reading entitled The Marketing Analyst Profile.
