What are Marketing Mix Models?

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Skills You'll Learn

Marketing, Marketing Mix Modeling, Data Analysis, Linear Regression, Marketing Plan

Reviews

4.8 (126 ratings)

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JT

Mar 2, 2023

Great insight and overview of how to understand and calculate appropriately.

FA

Jan 2, 2023

Amazing, i wish there was a data set so i can practive on Tableau however.

From the lesson

Optimizing Your Marketing Mix

Taught By

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    Anke Audenaert

    CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

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