The UBank/ Swiss Re experience - market research

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JB

Jul 18, 2020

Great course with very useful insights of how design thinking is implemented in different organizations and experienced as how it has changed the strategies used by common business.

RL

Sep 07, 2020

It's a very valuable and professional course. If you are starting your own business this course will help you to solve many doubts on the process of problem resolution and planning.

From the lesson
Primary market research and problem statement definition
In this module we'll look at how to plan and conduct primary market research and how to analyse the results. We'll then step through how to craft a meaningful problem definition statement.

Taught By

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    Eric Knight

    Professor of Strategic Management

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