The UBank/ Swiss Re experience - market research

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LN

Sep 17, 2021

The course material was well packed and perfectly delivered. You would feel like is classroom-based. I think customer journey mapping should be included. Overall it was interesting and insightful.

SK

Dec 9, 2020

It's really an excellent course for UX professionals. It takes deep insight from the design thinking process to Design Strategy to Corporate Strategy. Thank you so much for the opportunity.

From the lesson

Primary market research and problem statement definition

In this module we'll look at how to plan and conduct primary market research and how to analyse the results. We'll then step through how to craft a meaningful problem definition statement.

Taught By

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    Eric Knight

    Professor of Strategic Management

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