Understanding the problem - do you have a headache or a migraine?

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SK

Dec 9, 2020

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It's really an excellent course for UX professionals. It takes deep insight from the design thinking process to Design Strategy to Corporate Strategy. Thank you so much for the opportunity.

NL

Aug 17, 2020

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This course is a very useful and excellent course I would say. Well comprehend and I love the part which brings in real life examples of how Swiss Re and Ubank used the design strategy.

From the lesson

Primary market research and problem statement definition

In this module we'll look at how to plan and conduct primary market research and how to analyse the results. We'll then step through how to craft a meaningful problem definition statement.

Taught By

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    Eric Knight

    Professor of Strategic Management

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