Understanding the problem - do you have a headache or a migraine?

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4.6 (573 ratings)
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NL
Aug 17, 2020

This course is a very useful and excellent course I would say. Well comprehend and I love the part which brings in real life examples of how Swiss Re and Ubank used the design strategy.

RL
Sep 6, 2020

It's a very valuable and professional course. If you are starting your own business this course will help you to solve many doubts on the process of problem resolution and planning.

From the lesson
Primary market research and problem statement definition
In this module we'll look at how to plan and conduct primary market research and how to analyse the results. We'll then step through how to craft a meaningful problem definition statement.

Taught By

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    Eric Knight

    Professor of Strategic Management

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