Who is your customer? Developing customer personas

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RL

Sep 07, 2020

It's a very valuable and professional course. If you are starting your own business this course will help you to solve many doubts on the process of problem resolution and planning.

EB

Mar 05, 2019

I really enjoyed this course. It uses real cases to help you empathise with corporate internal issues which happens in any company. I definitely learned from it and recommend it.

From the lesson
Primary market research and problem statement definition
In this module we'll look at how to plan and conduct primary market research and how to analyse the results. We'll then step through how to craft a meaningful problem definition statement.

Taught By

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    Eric Knight

    Professor of Strategic Management

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