Multiple ways to describe that sequence. This sequence is not unique.
This is just a useful way for you as the designer, to break the larger design
problem down into pieces. So, if you think about it, the sequence of
user action: shop, book, pick-up, drop-off; then you can start to imagine
what are some opportunities to improve each of the pieces.
And for a service designed problem that's usually fairly straight-forward, most of
you will have no trouble identifying some opportunities here or some, some, some
ideas here based directly on your user needs research and your observation of
the, of the experience for your user. But just to give you some examples, so if
you take just dropoff, I'm sure that those, those of you rented a car, at least
in the United States. And know about the really annoying
experience about refueling the, the gasoline or the petrol in.
In returning the car. In the US they make that very difficult,
because the auto rental companies tend to make money on refilling the, the fuel.
So there's a lot of pain around that and there are probably some nice opportunities
to think about how to make that work better.
Personally, it all also annoys me that they don't user better fuel gauges because
you don't really know that the fuel was full when you got it and it's difficult to
actually measure how much fuel you used. And you know another frustration around
dropping off is that you lose things. You forget your camera or your phone or
your eyeglasses. So maybe there an inspection.
Step that a car rental company could perhaps inspect for belongings.
Now, you can take that kind of logic for each of the steps.
So, for instance in shopping for the, for the car you know maybe you can have a
price guarantee. It's pretty annoying when you don't really
know whether you've got the best price. You could another cool thing would be if
the service provided for other options. So one of the things that I always wonder
is, should I actually rent the car, or should I, in fact, arrange for a car
service or a taxi? So you might say the booking process might
automatically calculate some other options other than renting a car.
The booking process itself hm, I wonder if it could have one click.
I know you'd have to worry about some Amazon patents if you used one click, but,
but that would be a nice thing. What if you didn't have to book at all?
So what if there were just guaranteed availability?