Course & Specialization Introduction

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4.5 (180 ratings)
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RS

May 30, 2020

This course really gave me an informative and in-depth (with different sources) introduction to the digital advertising landscape

BB

Sep 11, 2020

this course was absolutely wonderful. i have learned so much about digital marketing landscape and how it works.

From the lesson
Introduction: Display Advertising
Display advertising, the seminal form of digital advertising, is still prominent today. The following module helps students understand the related history, current trends, concepts, terminology, metrics and benchmarks.

Taught By

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    Chris J. Vargo

    Assistant Professor
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    Harsha Gangadharbatla

    Associate Professor

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