Welcome to Marketing Analytics in Practice

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Skills You'll Learn

Data Analysis, Data Visualization (DataViz), Marketing Analytics, Marketing Performance Measurement And Management

Reviews

4.4 (1,886 ratings)
  • 5 stars
    1,149 ratings
  • 4 stars
    518 ratings
  • 3 stars
    149 ratings
  • 2 stars
    42 ratings
  • 1 star
    28 ratings

Excellent course. Gave me a great idea regarding the basics of Marketing Analytics. Highly recommended for those who has no prior knowldege about the Marketing Analytics Process

Good foundation class for marketers. Does not delve into ways to actually analyse data, but talks about sources to find data and how to present results in a meaningful manner.

From the lesson
Course Overview and Marketing Analytics Process

Taught By

  • Kevin Hartman

    Kevin Hartman

    Visiting Professor & Head of Analytics at Google

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