Hangout 1 - Elizabeth Distel-Grainger

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Skills You'll Learn

Marketing Plan, Digital Marketing, Marketing Analytics, Marketing Performance Measurement And Management

Reviews

4.5 (394 ratings)
  • 5 stars
    74.61%
  • 4 stars
    14.72%
  • 3 stars
    4.56%
  • 2 stars
    1.77%
  • 1 star
    4.31%
AM

Dec 06, 2017

Really informative course which gives a lot of insight into digital marketing ! Highly recommend this course to anyone out there looking to gain new insights into marketing

AA

Jun 22, 2020

Excellent course for anybody considering a digital marketing career. The professors are highly skilled and the class work makes you very competent. Highly recommended

From the lesson
Course Overview & Module 1 Client/Brand Analysis
In this module, you will get an overview of the Captone, learn about the client and the problem statement, and get to know your peers. You will also start research into the client and the brand before you work on your campaign.

Taught By

  • Aric Rindfleisch

    Aric Rindfleisch

    John M. Jones Professor of Marketing
  • Kevin Hartman

    Kevin Hartman

    Visiting Professor & Head of Analytics at Google
  • Vishal Sachdev

    Vishal Sachdev

    Clinical Assistant Professor , Director, Illinois MakerLab
  • Mike Yao

    Mike Yao

    Professor of Digital Media, Department Head

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