How Content Strategists Track Engagement

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4.6 (116 ratings)
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MT

Jul 14, 2016

The project for this course, as with all in the specialization, really emphasized the learning. The peer review did, too.

NW

Nov 29, 2016

I love this course! They really went in on different content in this one. Definitely recommend to content creators.

From the lesson
Measuring Your Content's Engagement
Module 3 is a pivotal unit for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it.

Taught By

  • Candy Lee

    Candy Lee

    Professor
  • John Lavine

    John Lavine

    Founder, Professor and Director, Media Management Center
  • Randy Hlavac

    Randy Hlavac

    Northwestern University & CEO of Marketing Synergy, Inc

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