The Importance of Measuring Your Content

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4.6 (160 ratings)

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JG

Aug 13, 2019

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Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!

CM

Dec 10, 2019

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I found this last module far more articulated than the others, however, what I wished to see where more examples how on to apply the learnings

From the lesson

Measuring Your Content's Engagement

Module 3 is a pivotal unit for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it.

Taught By

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    Candy Lee

    Professor

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    John Lavine

    Founder, Professor and Director, Media Management Center

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    Randy Hlavac

    Northwestern University & CEO of Marketing Synergy, Inc

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