The Importance of Measuring Your Content

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Reviews

4.6 (139 ratings)
  • 5 stars
    68%
  • 4 stars
    22%
  • 3 stars
    6%
  • 2 stars
    3%
CM

Dec 11, 2019

I found this last module far more articulated than the others, however, what I wished to see where more examples how on to apply the learnings

MT

Jul 14, 2016

The project for this course, as with all in the specialization, really emphasized the learning. The peer review did, too.

From the lesson
Measuring Your Content's Engagement
Module 3 is a pivotal unit for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it.

Taught By

  • Candy Lee

    Candy Lee

    Professor
  • John Lavine

    John Lavine

    Founder, Professor and Director, Media Management Center
  • Randy Hlavac

    Randy Hlavac

    Northwestern University & CEO of Marketing Synergy, Inc

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