How Experiences Apply to Content

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Skills You'll Learn

Content Creation, Persona (User Experience), Brand Management, Content Marketing

Reviews

4.6 (517 ratings)
  • 5 stars
    67.89%
  • 4 stars
    25.33%
  • 3 stars
    4.64%
  • 2 stars
    0.77%
  • 1 star
    1.35%
AS
Dec 17, 2018

I juts loved this course, it really helped me in understanding about content strategy and assessing the needs of the audience. I am really looking forward to learn next four courses too soon.

JT
Aug 9, 2017

Very well thought out and useful information delivered in an understandable way. The topics covered have already proved useful in my organizational development and employee engagement work.

From the lesson
Experiences and Voice
Module 3 is all about using content “experiences” to engage the people you want to reach and the fundamentals of creating an editorial voice.

Taught By

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    John Lavine

    Founder, Professor and Director, Media Management Center
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    Candy Lee

    Professor
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    Randy Hlavac

    Northwestern University & CEO of Marketing Synergy, Inc

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