It's Not Smart if It's Not Strategic

Loading...
From the course by Northwestern University
Content Strategy for Professionals: Engaging Audiences
308 ratings
From the lesson
Introduction to Content Strategy
Module 1 sets the stage by defining Content Strategy and setting up the three truths that limit, in a profound way, every person you want to reach with your content.

Meet the Instructors

  • John Lavine
    John Lavine
    Founder, Professor and Director, Media Management Center
  • Candy Lee
    Candy Lee
    Professor
    Medill School of Journalism, Media, Integrated Marketing Communications
  • Randy Hlavac
    Randy Hlavac
    Lecturer, Medill IMC; CEO, Marketing Synergy Inc

Explore our Catalog

Join for free and get personalized recommendations, updates and offers.