Targeting an Audience with Experiences

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Skills You'll Learn

Content Creation, Persona (User Experience), Brand Management, Content Marketing

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4.5 (354 ratings)
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JT

Aug 10, 2017

Very well thought out and useful information delivered in an understandable way. The topics covered have already proved useful in my organizational development and employee engagement work.

GC

May 17, 2017

Extremely well designed, comprehensive with real life examples and scenarios. Overall, useful and engaging content that hooks the learners from the beginning and will prove beneficial.

From the lesson
Audiences and Brand
Module 2 emphasizes why understanding your audience and being able to effectively segment them is crucial to getting your message across. It also addresses how to craft a core creative concept for a content brand.

Taught By

  • John Lavine

    John Lavine

    Founder, Professor and Director, Media Management Center
  • Candy Lee

    Candy Lee

    Professor
  • Randy Hlavac

    Randy Hlavac

    Lecturer, Medill IMC; CEO, Marketing Synergy Inc

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