Understanding Your Audience

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Skills You'll Learn

Content Creation, Persona (User Experience), Brand Management, Content Marketing

Reviews

4.6 (594 ratings)

  • 5 stars
    68.51%
  • 4 stars
    24.91%
  • 3 stars
    4.54%
  • 2 stars
    0.84%
  • 1 star
    1.17%

AS

Dec 17, 2018

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I juts loved this course, it really helped me in understanding about content strategy and assessing the needs of the audience. I am really looking forward to learn next four courses too soon.

JT

Aug 9, 2017

Filled StarFilled StarFilled StarFilled StarFilled Star

Very well thought out and useful information delivered in an understandable way. The topics covered have already proved useful in my organizational development and employee engagement work.

From the lesson

Audiences and Brand

Module 2 emphasizes why understanding your audience and being able to effectively segment them is crucial to getting your message across. It also addresses how to craft a core creative concept for a content brand.

Taught By

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    John Lavine

    Founder, Professor and Director, Media Management Center

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    Candy Lee

    Professor

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    Randy Hlavac

    Northwestern University & CEO of Marketing Synergy, Inc

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