Welcome to the Entrepreneurship Capstone

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From the course by University of Maryland, College Park

Entrepreneurship Capstone

76 ratings

University of Maryland, College Park

Entrepreneurship Capstone

76 ratings

Course 4 of 4 in the Specialization Entrepreneurship: Launching an Innovative Business

Integrate the tools and concepts from the specialization courses to develop a comprehensive business plan. Choose to enhance new venture concepts previously explored in specialization courses, or develop a new concept for this capstone project. Develop a comprehensive, customer-validated business model and create an investor pitch for the concept. With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative 100% online program. Learn more at http://mte.umd.edu.

From the lesson

Defining the Opportunity

Value innovation, your solution, and your initial business model canvas

Welcome to the Entrepreneurship Capstone2:22

Preview of the Master of Professional Studies in Technology Entrepreneurship11:14

Meet the Instructors

Dr. James V. Green
Director of Entrepreneurship Education
Maryland Technology Enterprise Institute

Welcome to Entrepreneurship Capstone.

For some of you, it may have been a few weeks.

Others a few months, and some perhaps even a year or

two since we were last together and developing innovative ideas.

What we have in store for you with our Capstone is a great way to connect and

expand the relationship that we've already began.

So with developing innovative ideas, we looked at opportunity analysis and

we began to study the entrepreneur and entrepreneurship.

From there, and innovation for entrepreneurs and

you venture to financing, you begin to further explore the market place and

to understand the elements of start-up funding.

What we're doing now on our capstone is working with you to build a comprehensive

customer validated business model, plan and pitch.

And the way we're gonna do that,

is to first revisit some of the fundamentals of the business model,

give you a little bit of a recap on these business model elements.

But really spend the majority of our time focusing on the customer in part two in

creating and expanding our understanding of marketing and sales in Part Three.

In Part Four, we'll have the opportunity to refined the solution business model,

and then ultimately that will guide us toward the fifth and

final leg of developing the plan and the pitch.

So in that way, we're both unifying and

extending the topics that have come before the capstone.

The major deliverables that you've done over your experience and

over your specialization experience started by looking at the opportunity

analysis canvas.

You've done a bit of work in thinking about business models,

but we're gonna focus on that.

And then ultimately the major deliverable for us is gonna be the business plan and

the business pitch in part three.

So in summary, would the entrepreneurship cat stone we have

what we believe's a great program in store for you.

We're gonna be revisiting and reminding a few elements, but

also introducing a number of new elements into the course as well.

There are deliverables that will be due typically on a weekly basic, so

in that way it's going to be very familiar to the prior courses that we offered.

We will be providing a detailed syllabus, that's already up online.

We'll be doing some weekly announcements,

as you're used to, to share what's in store for the week.

And we'll also be making that content available to you,

that way you can learn and build and develop your concepts as we go and

ultimately finish the term with a great plan and a great pitch.

Thank you.

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