And we often hear that an idea that happens outside get copied in China. So, do you think China are innovative, or do you need creativity or innovative to start a business in China? Well, if you talk about copying or plagiarism, actually it happens everywhere. It's only that when most people think about, okay, just developing products or hardware, tangible products, it is much more easier to be plagiarised or copied in China because the cost of manufacturing is pretty low. But, of course, not everything is that low in terms of manufacturing; whereas there's a lot of people, a lot of products are being manufactured outside of China these days. But in terms of the innovation, a lot of the mentorship I told to … I talk to the companies themselves. If it's that easy for people to copy you, it's … doesn't matter whether in China or in Hong Kong or somewhere in US, it happens everywhere. So, the strategic importance of your company being able to plagiarise by someone else is very critical. So, if you’re developing a hardware product, don't just think about the product itself. You have to think about not just the hardware but also the software and the services and everything that links in behind it Because that's pretty much where the uniqueness lies in terms of how you are providing. Because everyone is providing pretty much the same thing. If you talk about products like drones these days… flying in the air, so everyone makes the drones. So, certain companies make the drones earlier. So, they may sell like 3000 RMB or 6000 RMB per drone. But if you go to, like, online shopping commerce platforms, you can actually buy, like, small toys, like, for 20 RMB. So, the technologies is … catches up pretty fairly quickly. So, if you just rely on just the technological breakthrough at this point of a certain hardware, well, be prepared that by tomorrow someone else will be developing something even much more better and copying you overtime. So, my suggestions normally, like, if you are developing a hardware, you have to have something in behind that you’re developing services, maybe there is a software, maybe there's an app to link into your consumers or your customers that they will feel that okay I'm not just using the hardware but I'm also using a service behind just using that hardware as a medium. So, your advice is to build up extra, like, competitive edge, not just the hardware but software and service that around it. Well, definitely I’m not asking everyone to build a lot of things. But when most people think about … especially products or especially creative, much more creative people … the artistic people, they will be tending to think about, okay, I’m drawing a picture on a plate, I'm doing a machine, I'm doing a robotics. And these are things that are pretty easy to copy because people can just buy a prototype or just buy something off from you and then they just copy exactly the molding in it. But in terms of the creativity or building a better robot, or designing something different, or providing that service that were probably certain of the designs cater to certain people of your consumer groups, and those consumer groups, those people, those customers are happy with how you are solving their problems, that's pretty much the key to how successful company should be. It is not just about the hardware it's always about how the company or the CEO of the business itself solve a certain group of people's problems And if you can solve that, then people will rely on you a lot more longer and give you … a little bit more money. Just think about … it’s pretty much like a doctor. You don't buy medicine if you don't go crazy. If you have …if someone's got cancer, you don't just go buy any medicine from a pharmaceuticals company You'll ask to consult the doctor, a professional. So, as a company a developing company … whether you’re just developing a hardware or software or some much more professional company, you have to be in all cases be much more professional in your field and also be able to solve your customers’ problems in a much more professional way. And in what area you think China is leading in terms of, like, technology development or service development? I think China has a leading area where number 1 the state is very supportive. So, the government is actually very support of very innovative kind of industries and companies. And, there is also and because of that, there is a lot of people who will be following suit for that in those areas. Just think about e-commerce before. Like 10 years or 15 years ago, when people are just beginning to think about e-commerce, and then suddenly there is a boom of e-commerce, state’s supporting in terms of e-commerce and then more and more people go into the e-commerce area and build much more better solutions and much more better technology behind. So, there is a lot of … the state helps in that area. There is also in terms of the people themselves, in terms of the willingness of how the local Chinese… the mainlander Chinese, they are willing to actually say, okay, I'm going to a new venture, I'm testing out a lot of things and if I believe in this area which will be the next area. Take, for example, drone industry, so they would dedicate a lot more be a little bit more committed because of that entrepreneurial spirit. They will be a little more committed in terms of that area. Of course, there will be people who will be looking at just money and say, okay, if you don’t pay me enough salary, I'll be leaving. But then again there are a lot of people who are thinking because of that entrepreneur spirit, thinking about new things, and they are thinking about new dreams to fulfil themselves And if those dreams are matching in terms of overseas company coming in, and if you can tap into their intrinsic needs, you can actually have them to help you a little bit more in terms of how they help you develop that business, and help you be much more creative in business. Because the creativity, actually it's all over the world. Creativity - it’s just a matter of whether you're finding the right person to work with you or to partner with you in that particular industry. So, as an entrepreneur from overseas going to China, I’d suggest that don't just look into, like, normal kind of a business if you’re doing entrepreneurship. You have to be a little more creative - the entrepreneur spirit, especially new companies coming in, unless you have a lot of money investing in China which can mean a lot of money especially in China because there are more than 600 cities in China. So, you do your picking. You will have to convince the right people and say, okay, this is something that's new, this is something that will be much more able to develop, much more creativity in terms of the industry. So and from there on, another way of enticing or attracting, appealing to the creativity of your people is say, that it is not just in China, but this solution applies to everyone else outside the world.
