3. Niche Market and Mass Market: Is There One Best Strategy?

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Skills You'll Learn

Promotion And Marketing Communications, Food Marketing, Marketing, Brand Management

Reviews

4.8 (1,848 ratings)
  • 5 stars
    81%
  • 4 stars
    16%
  • 3 stars
    2%
  • 2 stars
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AP

Jan 31, 2017

This course is definitely an informative food and beverage management course, and helped me learn a lot about restaurant management ideals and brand name management. Thank you Bocconi University!

AB

Apr 01, 2019

this is a very good course , excellent slides , well explained and the interviews with business people in food and beverage field where a great help to understand how they involve in the market.

Taught By

  • Gabriele Troilo

    Gabriele Troilo

    Associate Professor

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