8. The Consumer Buying Decision Process

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Skills You'll Learn

Promotion And Marketing Communications, Food Marketing, Marketing, Brand Management

Reviews

4.8 (2,147 ratings)
  • 5 stars
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    16%
  • 3 stars
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AP

Jan 31, 2017

This course is definitely an informative food and beverage management course, and helped me learn a lot about restaurant management ideals and brand name management. Thank you Bocconi University!

AN

May 27, 2020

It was really informative and loved the way in which the course was structured and presented. Hope there's more courses along the similar line on food & beverage topics as well as on management.

Taught By

  • Gabriele Troilo

    Gabriele Troilo

    Associate Professor

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