Food & Beverage Industry - An Introduction

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Skills You'll Learn

Promotion And Marketing Communications, Food Marketing, Marketing, Brand Management

Reviews

4.8 (1,841 ratings)
  • 5 stars
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  • 4 stars
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  • 3 stars
    2%
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AP

Jan 31, 2017

This course is definitely an informative food and beverage management course, and helped me learn a lot about restaurant management ideals and brand name management. Thank you Bocconi University!

AB

Apr 01, 2019

this is a very good course , excellent slides , well explained and the interviews with business people in food and beverage field where a great help to understand how they involve in the market.

From the lesson
Products vs. Markets
How products generate value for the customer and how customers value products and their quality.

Taught By

  • Gabriele Troilo

    Gabriele Troilo

    Associate Professor

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