Interview with Floris Cobelens of Heineken - Managing Huge Brand Portfolios

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Skills You'll Learn

Promotion And Marketing Communications, Food Marketing, Marketing, Brand Management

Reviews

4.8 (3,549 ratings)

  • 5 stars
    82.10%
  • 4 stars
    15.52%
  • 3 stars
    1.77%
  • 2 stars
    0.16%
  • 1 star
    0.42%

SL

Jul 27, 2020

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Any people who want to become an entreprenuer should definitely do this course. The lectures was explained in a detailed manner and the powerpoint slides are also quite precise and easily understood.

TH

Jul 13, 2020

Filled StarFilled StarFilled StarFilled StarFilled Star

I enjoyed the content and they way the professor presented the material. The PPT was of great assistance throughout the course. Unfortunately I could not load most of the interest or YouTube videos.

From the lesson

Small vs. Big

Leveraging on size to build a competitive advantage in food and beverage markets. The design of growth strategies in different markets.

Taught By

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    Gabriele Troilo

    Associate Professor

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