Interview with Floris Cobelens of Heineken - Managing Huge Brand Portfolios

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Skills You'll Learn

Promotion And Marketing Communications, Food Marketing, Marketing, Brand Management

Reviews

4.8 (3,220 ratings)
  • 5 stars
    81.86%
  • 4 stars
    15.68%
  • 3 stars
    1.89%
  • 2 stars
    0.18%
  • 1 star
    0.37%

EC

May 19, 2020

Filled StarFilled StarFilled StarFilled StarFilled Star

Really enjoyed this course, found it very in-depth and relevant to the food and beverage industry. My one note would be for some of the links in the last 2 weeks to be updated as they no longer work.

TH

Jul 13, 2020

Filled StarFilled StarFilled StarFilled StarFilled Star

I enjoyed the content and they way the professor presented the material. The PPT was of great assistance throughout the course. Unfortunately I could not load most of the interest or YouTube videos.

From the lesson

Small vs. Big

Leveraging on size to build a competitive advantage in food and beverage markets. The design of growth strategies in different markets.

Taught By

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    Gabriele Troilo

    Associate Professor

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