Interview with Paolo Ziliani - Berlucchi

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Skills You'll Learn

Promotion And Marketing Communications, Food Marketing, Marketing, Brand Management

Reviews

4.8 (2,336 ratings)
  • 5 stars
    81.16%
  • 4 stars
    16.26%
  • 3 stars
    2.09%
  • 2 stars
    0.21%
  • 1 star
    0.25%
TH

Jul 14, 2020

I enjoyed the content and they way the professor presented the material. The PPT was of great assistance throughout the course. Unfortunately I could not load most of the interest or YouTube videos.

MM

Jun 28, 2016

Excellent course, a very good instructor using good examples and clear explanations. I also enjoyed the interviews, the quality of the production used to develop the videos and the great locations.

From the lesson
Tradition vs. Innovation
The role of tradition and innovation along the customer experience in the food and beverage industry. The value of brands in the tradition and innovation dilemma.

Taught By

  • Gabriele Troilo

    Gabriele Troilo

    Associate Professor

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