Interview with Paolo Ziliani - Berlucchi

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Skills You'll Learn

Promotion And Marketing Communications, Food Marketing, Marketing, Brand Management

Reviews

4.8 (3,548 ratings)

  • 5 stars
    82.10%
  • 4 stars
    15.52%
  • 3 stars
    1.77%
  • 2 stars
    0.16%
  • 1 star
    0.42%

EC

May 19, 2020

Filled StarFilled StarFilled StarFilled StarFilled Star

Really enjoyed this course, found it very in-depth and relevant to the food and beverage industry. My one note would be for some of the links in the last 2 weeks to be updated as they no longer work.

TH

Jul 13, 2020

Filled StarFilled StarFilled StarFilled StarFilled Star

I enjoyed the content and they way the professor presented the material. The PPT was of great assistance throughout the course. Unfortunately I could not load most of the interest or YouTube videos.

From the lesson

Tradition vs. Innovation

The role of tradition and innovation along the customer experience in the food and beverage industry. The value of brands in the tradition and innovation dilemma.

Taught By

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    Gabriele Troilo

    Associate Professor

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