Interview with Paolo Ziliani - Berlucchi

Loading...
View Syllabus

Skills You'll Learn

Promotion And Marketing Communications, Food Marketing, Marketing, Brand Management

Reviews

4.8 (2,683 ratings)
  • 5 stars
    81.77%
  • 4 stars
    15.80%
  • 3 stars
    1.93%
  • 2 stars
    0.14%
  • 1 star
    0.33%
JL
Sep 12, 2020

Very interesting introductory course to food & beverage management. Clear setup and interesting topics. ALso, the interviews with guest speakers are very interesting and relate to the topics covered.

TH
Jul 13, 2020

I enjoyed the content and they way the professor presented the material. The PPT was of great assistance throughout the course. Unfortunately I could not load most of the interest or YouTube videos.

From the lesson
Tradition vs. Innovation
The role of tradition and innovation along the customer experience in the food and beverage industry. The value of brands in the tradition and innovation dilemma.

Taught By

  • Placeholder

    Gabriele Troilo

    Associate Professor

Explore our Catalog

Join for free and get personalized recommendations, updates and offers.