Interview with Pietro Leemann - Joia Restaurant

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Skills You'll Learn

Promotion And Marketing Communications, Food Marketing, Marketing, Brand Management

Reviews

4.8 (1,347 ratings)
  • 5 stars
    81%
  • 4 stars
    17%
  • 3 stars
    2%
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AB

Apr 01, 2019

this is a very good course , excellent slides , well explained and the interviews with business people in food and beverage field where a great help to understand how they involve in the market.

IS

Mar 04, 2020

A great course which gives you a thorough insight into how the food and beverage industry as a whole runs. Great for those interested in food and beverage management and marketing as well!

From the lesson
Tradition vs. Innovation
The role of tradition and innovation along the customer experience in the food and beverage industry. The value of brands in the tradition and innovation dilemma.

Taught By

  • Gabriele Troilo

    Gabriele Troilo

    Associate Professor

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