How big of an area do you sell to, overall, and how is it broken into different areas with your specializations? >> Although we've been talking about the rise of the Internet, there is a certain group of customer that is not comfortable buying things over the Internet. There's also a much wider group, that maybe they buy. Sewing machines are a thing that a lot of people just are not going to. They want to actually try it out first. It's kind of like ordering a car over the Internet. Maybe you believe Consumer Reports, maybe you don't, but you're not going to just mail order whatever they say is rated highly, because it is a decision that you'll live with. And for most people, and it's a good percentage of sewers, everything but the, I think, most casual, first-time sower is, to some degree, in this category, that they really want to test it out. On the repair end, obviously, the Internet is a non-viable option. You can try to learn if you have the time. You can Google or YouTube pretty much everything, and now they'll show you. Whether or not that's worth it, it's really a personality decision. But what is interesting is, as more and more businesses that were in our niche failed, our geographical reach is expanding, and it's honestly expanded, I'll say greatly. It used to be, in Mon County, was well over 90%. I mean, maybe they have a different amount of people in Clarksburg, from the older stores. Well, let's just say 90% is a safe number. It might not have been tons higher than that. But I will say that the folks that are coming more than a half an hour, Of real driving, not stop light, Morgantown driving, which can take you half an hour to go a mile, but that are legitimate. If you get in your car, and it's 10 PM, you're not going to get here until 10:30 PM. I think that's more than doubled in the past three or four years. Effectively, now, on the sewing machine repairs, it's a very specialized skill. There aren't many options. For years, we've had a small group of customers that will come from the other side of Pittsburgh to us, a chunk because, They have been referred by someone else from a quilting group. It's always been a one-to-one referral, that we've been recommended. And then once you bring your machine to us, we pretty much got you forever, because we're going to be, Less expensive, and simply better than anything in the Pittsburgh area. That's still very much the outlier, though. Generally, I would say 3 or 4% of our customers are coming more than 45 minutes. Earlier today, I was talking to someone who's coming in, and honestly, now I can't remember if they said tomorrow or Saturday. They're coming from Moundsville, and obviously, they want to know the odds that I can look at the machine while they go and do their stuff, and whether they could have the machine back the same day. It seems fairly likely. That has increased. Institutionally, it's more of a local thing, in that the big institutional accounts, there are a couple exceptions to that. But they're weird institutional accounts, people that generally have a large housekeeping staff on the vacuum, because here we're institutionally we're talking 100% vacuum. That generally, they have other choices from vendors that they're getting other of their custodial stuff from. They're probably not good choices for them. They're paying too much, and they're not getting as good a product, but that's where they are at. Of the people that are buying vacuums on a professional level, or vacuum stuff, it's probably 95%. Or in Mon County, we have a few customers that are further away than that that are either they have a lot of square footage and then they need a lot of parts. Or they are, Maid service, they're professional cleaners, cleaning services. There's not a lot though on that. But the repair thing is There is this subset of people out there that one, just really would rather have whatever they had fixed than it end up in landfill, and because Morgantown is kind of a you know, it's a regional medical center, there are a lot of things here that If you live a distance away you probably have to come here from time to time for something, and so I think that is a small advantage. But basically what we do is becoming more and more rare, so where people may have been able to be, at least, adequately serviced Something nearby, they aren't. They can't be. And there are needs that the internet That simply cannot fulfill, period. The internet can't fix the thing, the internet, you know, they might say they have a return policy but how many sewing machines are you going to buy At one time set up in your dining room and try them all out. So, you order six machines and then you send back five of them. I mean nobody's going to do that, period.
