Limitations of statistical segmentation

Loading...
View Syllabus

Skills You'll Learn

Market Segmentation, Customer Lifetime Value, Marketing Analytics, Marketing Performance Measurement And Management

Reviews

4.6 (640 ratings)
  • 5 stars
    65.15%
  • 4 stars
    27.96%
  • 3 stars
    5.15%
  • 2 stars
    0.93%
  • 1 star
    0.78%
TB

Dec 02, 2017

Lectures were insightful and very applicable. Learning was reinforced with well documented R scripts. After this course I feel capable of applying these concepts to my own company.

MK

Feb 08, 2016

I was expecting a lot from this course. from basic to advanced fundamentals. this course should be floated as full specialization rather than as a part of other specialization.

From the lesson
Module 2 : Managerial segmentation

Taught By

  • Placeholder

    Arnaud De Bruyn

    Professor at ESSEC Business School

Explore our Catalog

Join for free and get personalized recommendations, updates and offers.