Selecting the "right" number of segments

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Skills You'll Learn

Market Segmentation, Customer Lifetime Value, Marketing Analytics, Marketing Performance Measurement And Management

Reviews

4.6 (701 ratings)

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    66.19%
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    27.38%
  • 3 stars
    4.85%
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  • 1 star
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LL

Apr 20, 2019

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From the course I gained the knowledge of the fundamental of market analysis, it will not be too hard to understand, it gives you a general sense of how market analysis will be like.

TB

Dec 1, 2017

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Lectures were insightful and very applicable. Learning was reinforced with well documented R scripts. After this course I feel capable of applying these concepts to my own company.

From the lesson

Module 1 : Statistical segmentation

Taught By

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    Arnaud De Bruyn

    Professor at ESSEC Business School

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