Using the transition matrix to estimate how customers will evolve

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Skills You'll Learn

Market Segmentation, Customer Lifetime Value, Marketing Analytics, Marketing Performance Measurement And Management

Reviews

4.6 (647 ratings)
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  • 1 star
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TB

Dec 02, 2017

Lectures were insightful and very applicable. Learning was reinforced with well documented R scripts. After this course I feel capable of applying these concepts to my own company.

MK

Feb 08, 2016

I was expecting a lot from this course. from basic to advanced fundamentals. this course should be floated as full specialization rather than as a part of other specialization.

From the lesson
Module 4 : Customer lifetime value

Taught By

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    Arnaud De Bruyn

    Professor at ESSEC Business School

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