What you need to develop a scoring model

View Syllabus

Skills You'll Learn

Market Segmentation, Customer Lifetime Value, Marketing Analytics, Marketing Performance Measurement And Management


4.5 (520 ratings)
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    5 ratings

Feb 08, 2016

I was expecting a lot from this course. from basic to advanced fundamentals. this course should be floated as full specialization rather than as a part of other specialization.


Mar 12, 2018

Excellent course and perfectly taught by the professor. The course is easy to understand. With a very basic knowledge of R, one can understand a lot about marketing analytics.

From the lesson
Module 3 : Targeting and scoring models

Taught By

  • Arnaud De Bruyn

    Arnaud De Bruyn

    Professor at ESSEC Business School

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