We're now ready to build our first Facebook campaign and are multiple ways to do that, with the whole next course dedicated to doing this from beginning to end in the Facebook Ads Manager. But an even easier way to get started is to build your campaign directly from your Facebook business page, and that's what we'll do in this video. So first open your Facebook business page from your computer, and I've opened the business page of an echo here. Now you click the button that says promote, then choose what you want your ad to help you do by selecting one of the objectives that Facebook is displaying. We'll go into the different ad objectives later in detail but for now, let's say that I want to get more people to check out the latest dog supplies on Inu and Neko's website, so I would pick Get More Website Visitors. Alternatively, I could be interested in bringing more visitors to the physical store, then I would pick the promote your business locally option, but for now, let's go with promoting the website. Next we have to create the actual ad and to do that we have to add an image or video and text for our ad. Facebook might suggest an image in text as you can see here, but feel free to change them. We'll also have to select a call to action button, and a destination later, but let's start with the copy, our text should be short, simple and focus on a clear call to action. I will go with duck owners, check out our brand new colors and leashes, shop today and get 10% off, I will also add a headline that says claim your discount today. Now for the ad creative, I will upload a photo that showing the doc supplies we refer to in the copy and to do that, I click on the upload new button and pick the file from my computer. Alternatively, you can also browse the images you've already uploaded to your ad account, your business page or your Instagram account. Next, let's pick a call to action button and give we would like people to eventually buy the products, I will go with shop now. The last step of creating our ad is to add the URL of the website we want people to be directed to after clicking the ad. In our case, it's a good idea to use the URL of the respective product page of Inu and Neko pet shop, so people can buy the advertise products right away. So let's add that URL after designing the ad will now Define our audience. In other words, we will tell Facebook who we want to reach and we will go with people between the ages of 25 and 50 who live in the United States and are dog lovers. So let's first choose the age range here and then add the United States as our location. If you do have a physical shop, maybe you want to get in touch with people within say 10 miles of your location but if your business is more online oriented, such as Inu and Neko, you may want to reach a wider audience such as a whole city or state, in our case, a whole country, it's totally up to you. Finally, use the detailed targeting field here to target specific demographics, interests or behaviours and I will specify that we would like to reach dog lovers here. Now after making our audience targeting choices, you can see how big your potential target audience is here. Finally, click Save audience to continue. Now, the last and final step is setting your budget and campaign duration, and Facebook ads, even a modest budget can go a long way. Now tell facebook how long you want your ad to run for, and how much you'd like to spend, I will go with $50 per day and submit campaign duration for 70 days. And he will never be charged more than the budget you choose and you can even see an estimate of how many people you add may reach up here, then pick how you want to pay and once you've completed your ad, it will go through a review process to make sure it doesn't breach any of Facebook's ad policy. If it is approved, it should start running right away and just like that we've created our first Facebook campaign straight from the business page. In the next video, you will learn how to choose the ad objective that matches your business goal, see you there.