[MUSIC] Welcome to Job Success, get hired or promoted in three steps. Let's take a moment to look at what we will do in this class. In Step 1, you will invest time in upgrading your professional social media presence. There are a lot of places you appear online, so the goal is to make sure everywhere you appear your content and story are strong and consistent. You will evaluate your current social media image, you will take a close look at your social media profiles and learn how to enhance them and use them in your job or promotion, and you will create a powerful online presence that you can be proud of. In step two, we will use templates the team has created to create not only a traditional resume but also a blended and infographic resume. We will provide you with templates and we will walk you through making them on your own. After this step, you will be well prepared to craft your professional pitch in Step 3, preparing you for any networking situation. This is a key element of the course as you will see over and over again that networking is the key to getting a job. And you will also have an opportunity to share your course projects with fellow learners, and hopefully in some case this will turn into your own networking community. The team and I are excited to walk you through these steps of finding job success. I'm Amber, now let's get started. Now that you know a little about this course, let's get started with step 1, Upgrading your social media image. Let's consider the following questions. Will recruiters and potential employers look for more information about a candidate online? Yes, five out of six individuals responsible for hiring look online to find more information on a candidate. That means an average 83% are looking to learn more about you online that maybe isn't found on your resume. If you are in the process of applying for a new job or considering changing jobs, you're probably thinking about updating your resume and polishing your interviewing skills. This is the traditional first step in the job or promotion seeking process, however we live in an information rich world that has evolved from even five years ago in terms of how employers make hiring decisions. Part of the initial steps like updating the resume is now upgrading and cleaning up your online image, particularly in social media. If done well these channels can help you, if ignored they can prevent you from finding a job. So with so many searching, what are employers and recruiters looking to learn about you online? Everything and anything. According to Career Builder's Annual Social Media Recruitment Survey, contrary to what job seekers think, employers are mostly looking for positives. 60% say they're looking for information that back up the candidate's qualifications, a nd 56% say they want to see if a candidate has a professional online persona. However, 21% do admit that they are in fact looking for reasons not to hire a candidate. Have you searched for yourself online lately? This is the easiest step you can take in assessing your current online image. Potential employers won't not just search your name, but they will enter information from your resume like town or company into the search in an effort to confirm information or learn more about you. They will look and then click on likely the first page of search returns, and social media content always returns high on the list. We'll talk a little bit more about that later. Additionally, they will review things like images and perhaps even the video tab to see what else they can learn about a candidate. Of those researching candidates online, 35% eliminated a candidate from consideration based on information they uncovered on an online search. It is crucial in your job search process that you clean up your online presence, particularly your social media accounts due to the fact that they return extremely high in an online search. So, are there social media accounts that help in the job search process more than others? Absolutely. Yes, with over 200 social media channels available to you, 200, it is important to invest your time wisely in a select few. Some channels are more important than others, but they are all connected, so keep that in mind. The four most important social media profiles you should consider completing or upgrading are LinkedIn, Facebook, Google+, and Twitter. All of these will return high in a search of your name. LinkedIn is the most important when looking for a job promotion or a new job. The sole purpose of LinkedIn is virtual professional networking. As we have stated and will continue to prove through this course, networking is at the core of finding job success. It can happen in person or online. This is where you should spend most of your time and refer to most often in your job search process. So let's take a look now at what makes a successful online profile. We will discuss a few rules that hold true across any social media account, but we will also explore some specific tips and tricks in using this four particular channels we recommended. [MUSIC]
