The importance of country of origin in marketing: Interview with Simon Holt (advertising executive)

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Skills You'll Learn

Persuasive Techniques, Adoption, Public Health, Innovation, Scaleability

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From the lesson

COUNTRY OF ORIGIN AND HOW IT AFFECTS INNOVATION DIFFUSION

You will learn about Country of Origin affects and how cognitive, normative and affective aspects can affect the diffusion of an innovation including unconscious bias.

Taught By

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    Dr Matthew Harris

    Clinical Senior Lecturer in Public Health

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