Welcome to this video on ITC's export potential assessments. In the sequence, I will give an overview of the methodology, present the two main indicators and their purpose. ITC's export potential assessments, our methodology to prioritize products, sectors and markets for better targeted trade support interventions. Results of this methodology are also available online under www.exportpotential.intracen.org. There you can find visualizations of the results for all countries, products, and target markets. The methodology has been developed because what we observe in reality is that there's often a gap between what countries could potentially export, and what they do export. This gap can be due to all sorts of frictions. For instance, lack of knowledge of exporting companies in the exporting countries about market regulations in the target market, difficulty to comply with these target market regulations, lack of knowledge of consumer preferences, lack of or difficulties to find buyers in the target markets. So there are different kinds of frictions that can create this gap between potential and actual exports. This gap offers however room for action to trade advisors. Trade advisors can work with local companies to bring them closer to their potential exports. However, they need to know which projects are most likely to succeed. For that purpose, ITC's export potential assessment methodology answers two set of questions. First, which products can the country export, and second, in which target markets can these products be successfully sold. So in a nutshell, ITC's export potential assessment indicates promising product, sectors, and markets for trade development activities. The methodology is composed of two indicators. The first one, the Export Potential Indicator has been developed to identify among the products that a country already exports successfully, those that have the highest export potential. Here, we work with products that the exporting country has already successfully exported in the past years, and we combine the supply side information with information on demand and market access conditions to find where these products have best chances of export success. The second indicator, the Product Diversification Indicator aims to identify new products for export diversification. This is often a real concern of developing countries especially the least developed countries that have a rather narrow export baskets, and they often want to know, in addition to supporting the already established export sectors, what can they do to diversify to export basket, to develop new products, and for export diversification. So, in this case, we work with products that the country currently does not yet export, but which seemed feasible given the country's export basket, and the export baskets of other countries. And again, we combine the supply side information with the demand and the market access condition of the target markets to see in which target markets the new products would have best chances of export success.