1.6. Unique characteristics of service businesses: 04. Intangibility

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Skills You'll Learn

Variable Pricing, Marketing, Hospital Management, Hotel Management

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4.6 (250 ratings)
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GS

Jan 02, 2017

A good course that can be used to gain a quick understanding of the characteristics of Healthcare and Hospitality Industry and the marketing challenges involved.

VR

Jun 10, 2018

Very great insights and information provided with concentration to the International Hospitality & Health Care Services Marketing.

From the lesson
What is unique about managing a service business?

Taught By

  • Sunmee Choi

    Sunmee Choi

    Professor of Service Management

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