In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jumpstart your career in this fascinating domain. Acknowledgements: Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (Image-In), Gregory Halidy (Triplay)
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From the course by ESSEC Business School
The fundamentals of hotel distribution
ESSEC Business School
Course 1 of 4 in the Specialization Hotel Management: Distribution, Revenue and Demand Management
From the lesson
Direct distribution: the key to hotel success
Distributing directly, thus building an effective and efficient website, is an essential success factor. Through this module, you will have a deep understanding of the web development process but also understand the cost of driving traffic, and the importance of using indirect distribution and online marketing techniques.
Meet the Instructors
Peter O'ConnorProfessor of information systems, Director of the MBA in Hospitality Management
Information systems
Nicolas GrafProfesseur
Management
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