Your influencers are going to be a great source of content both for content that they find, as well as content that they create. But, you need some tools too, tools that will allow you to get beyond them, and find other timely articles, videos, and podcasts that will be of interest to your high-value market. This video will give you some tools to accomplish that. The first tool is BuzzSumo. We use that same tool to find influencers, but now we can also use it to find really great articles that have just been published on topics of interest to your target market. This is BuzzSumo, and what we can do is enter a term. I'll just do sports marketing. It will now go out and find the most recent and highly valued articles that are on the topic. So, we click Go and here are the articles. You notice I can filter it by date, so I've got everything in the past year. I could do it by country, by language, by different domains, content type. So, I can go move up and down the social pyramid. I can also do it by word count and things like that. These are different articles that have just been published, and what I can also see is how many followers they haven't read it; Pinterest, Twitter, and Facebook. I can see the total number of engagements, and this tells me how often or how well this is being shared by other people. So, it gives me a whole lot of information and I can save this search, and I can also export the data. At the top you also see they have Facebook analyzers. Well, some of this will happen if you sign up for the product, but this is how much you get out of the free, and the nice part is for key topics, it's a great way to find out what is of interest to your target market. For technology and other topics, Mashable is also a very good source of new articles. This is Mashable, and you see it has various, you can look for video, entertainment, culture, technology, science, social good sort of topics. You can also do a search up here for a particular topic. So, we'll do digital marketing, and what it will do is it will give me some new things that have happened in the area of digital marketing. It's a good place to find videos as well as articles that are very, very current on different topics, and you can put in any topic that you want. AllTop is one of my favorite, stands for all topics. In the past you could actually search it and it would give you articles of interest. Today it's an RSS feed, but it works really well. You can sign up for free, put in the topics that you want to follow, and it will actually send to you the most recent articles coming out from literally thousands and thousands of blog sites and new sites. Here's how AllTop looks. Right now you have different categories. When you sign up for it, you can actually get a search and build out whatever you want to follow. But, it's a great place to just look at different articles, and the way it works is that it gives you a popularity from the most popular to the least popular for any given topic area that you want to search for. So, basically you just use the dropdowns, and if you want to look at Android, here's all the popular Android stories that have just been published, and each one of these is a story. Each one you can actually go to and site if it's something that will be of interest to your readers. So, it's a very good way to get to articles very, very quickly. Channel Crawler is a site that actually crawls YouTube, and gives you major channels that are covering the types of topics you want. This one was a little tricky. It wasn't in operation today, and so as getting errors. But, the way that it works is if you notice on the search range you have English, and you have 600 plus thousand actual channels that have been developed, and what you do is you can put in criteria to find them. The best way to do this I found that if you look at keywords on the right hand at the bottom of the column, that's where I put in most of my things. So, I'll say I want Vlogs for business, and it will go out and find keywords that match that up in the description of the channel. So, it's a great way of using channel descriptions to find channels that you may find valuable to recommend to your listeners or your followers or to actually use yourself together interesting content on a very timely basis. The final one is Listen Notes. It basically is targeting podcasts. So, I like to use podcast because I listened to him in my car. I can listen to him at work, and I want to listen to different topics and Listen Notes allows me to do that. So, this is Listen Notes. So, if I put in digital marketing, you see it shows me the different terms that it's following. When I put it in, it will identify major companies that are major individuals who are putting things out in digital marketing. So, these are actual podcasts. It'll go with the individual podcasts. Up here you can actually click on the podcasts themselves, or if you see episodes that means this person is running a channel for ongoing podcasts. So, this is number 188 for this particular individual. So, it gives you an ability of finding different podcasts. You can also put in criteria to get it to a certain country or whatever. So, this gives you an ability to bore down into the world of podcasts, and look for interviews. They do have some curated lists, podcasts as well as episodes from major podcasters to help you find great podcasts content for your followers or for your business. If you have any questions, feel free to contact me at firstname.lastname@example.org, my Northwestern email address, or on Twitter, or LinkedIn. I'm always looking for great new sites to help find content. If you find some, please let me know, and have fun with these tools. They're really useful to help you get a continuous flow of content to the followers that you're building. Thank you.