Finding influencers on social is critical to your business's success. What you need are some tools to accomplishes. I have a couple that you'll find really useful. Followerwonk is a very useful program for finding influencers on Twitter. While they may be doing podcasts or videos or Vlogs or blogs or articles in white papers, they're going to be promoting them through Twitter. Twitter is a natural place to find the influencers and link up with them, and Followerwonk is a great tool to do that. Follower W-O-N-K. What this is, is it's a Twitter analytics tool as you see here. You can use it in the free version that works fine. They also have a 30-day try-it-for-free system. I'm doing it in the free version. What you do here is you click on "Search Bios," and what it'll do is it'll load up a box much like you saw with Social Mention. I can either look for profiles or just the bios themselves. I usually use profiles. I would put in here social marketing, which I'm doing now. Go over here to the "Do It" box and I click on it. What it's going to do, is it's now searching Twitter to identify the top people that I can follow. These are the people that it has for social marketing. You see it's got the top 50 over 135,000-plus people. The nice part is I can put in filters to look at them by time periods and things like that. But I don't intend to use that. What I intend to do, is I look for two things. I want people with a lot of followers like this second one here, Brian, he is obviously not speaking in English, but that's fine for a lot of people. He's got 667,000 followers or whatever. I look for those people and I also sort by social authority to find the most highest authority people. What I'll do is I will go down through this group and as you see, there's quite a few of them here. I find the ones that look like they're going to be people I'd be interested in following and I click on "Follow," and begin to see what they're talking about, what hashtags they're using, what things are they addressing? Is it something I agree with? So you begin to go through it. Again, you'll put in social marketing, social media marketing or all different terms relative to what you want. The final one is BuzzSumo. With BuzzSumo, you do the same thing. I enter social marketing. Another interesting and very versatile tool is BuzzSumo. With BuzzSumo, what you can do is you can find influencers, but you also find their most recent articles and publications that you can use to tell your audience about the thought leadership on specific topics of interest to you and to them. It's a great way to find the articles, but it's also a really good way to find the influencers. What it's done is it now gives me two interesting things. First off, it's finding me actual articles, infographics, and other things that I can search and filter by that on the left-hand side. Then what it tells me is how many people they have following them and what they're talking about. The nice part about this is that you can click on this and actually read this article, it's good oftentimes to put that into your Bitly and actually tweet those out as interesting articles, and let's you see it. It also, if you're in a paid version, you can look at back links and how they're basically building their social awareness. I use it for that, but I pay for this a lot, but don't do that now. What you can do is go down through and find a whole lot of interesting things that are being discussed. You can then go find out who the person is. You can see Mark Schaefer is an individual that I follow quite a bit and his business grows, it's a great site. So you go down through here and you can see who the most influential people are, what they're doing, and so forth. Again, these are all for fee, these last three are for a fee, but you could do them for free, and learn a lot. So here's what I want you to do. You'll hear about this in the final assignment, but what I want you to do is to find who the influencers are and build a group of them on Twitter, Facebook, LinkedIn, or whatever you want to use. Then what I want you to do is as they begin to tweet things out, if you like them and like what they've written, retweet it. What we're going to do is in our assignment, we're going to say, let's do at least 10 of these per week, but I'd like to see you do two or three a night. Because these people publish all the time and the more that you retweet them on something, an article you really agree with, the more they'll take notice of you. But also you will find people will begin to follow you because you're filtering through the good stuff and focusing them on things that they really ought to be reading and in return, you'll begin to build your community. This is a good way to get started. Finding the influencers is the most important first step for you to do that. Another great tool is Instagram Search. When you sign up for Instagram, you have a search capability, and if you use that, it'll help you find the influencers and the key hashtags that are being used on Instagram to communicate to specific communities. This is my Instagram account, and if I go up here and I put in the word social marketing, what you'll see is that I have a listing of the people who are talking on social marketing, starting with hashtags, then starting here with Mary EEO, we begin to see individuals. You notice it lists how many posts there are, so I can find what is hot within any given topic area. Note both the hashtags, which I can put into my Excel spreadsheet to follow that, but I can also identify people who are into social digital marketing, and I can begin to follow them. It's a good way to connect up with the influencers on Instagram. It's also a great way to find the hashtags that are being used by people on Instagram to talk to specific communities on specific topics. If you have any questions, don't hesitate to e-mail me at email@example.com or through northwestern.edu, or you can find me on Twitter and LinkedIn. I'm happy to answer any questions that you have, and if you find another great tool for free, let me know. Thank you.