Considerations When Developing Content Strategy

From the course by Northwestern University
Content Strategy for Professionals: Expanding Your Content’s Reach
130 ratings
Northwestern University
130 ratings
Course 3 of 5 in the Specialization Content Strategy for Professionals
From the lesson
Social Networks and Digital Media
Module 2 shows you how to engage with multi-channel digital communities across all social media.

Meet the Instructors

  • John Lavine
    John Lavine
    Founder, Professor and Director, Media Management Center
  • Candy Lee
    Candy Lee
    Medill School of Journalism, Media, Integrated Marketing Communications
  • Randy Hlavac
    Randy Hlavac
    Lecturer, Medill IMC; CEO, Marketing Synergy Inc

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