If brand awareness is a goal, then measure it; Gross rating points (GRPs) are bogus metrics

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CD
Sep 9, 2019

Structured, illustrated w/ solid examples, delivery is excellent from a professional who clearly loves explaining, directly applicable. Highly recommend it.

EH
Aug 30, 2020

Great course and incredibly insightful! So glad I was able to complete this on my own time.

From the lesson
How To Measure Influencer Marketing.

Taught By

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    Greg Jarboe

    Instructor

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