Facebook, AirBnB, Tesla, Amazon, Uber. In just a few years, companies like these have changed the face of the global economy. Meanwhile, hundreds of thousands of start-ups are disrupting old business models, taking on centennial industrial groups – and winning. It’s clear that the rules of business have changed forever. This MOOC provides a knowledge toolkit for the ongoing digital revolution. You’ll discover 15 concepts that are essential for understanding the new mechanisms of digital business and innovation. Each concept is explained in its own beautifully designed, content-rich instructional video, along with additional resources for you to explore. The ideas are illustrated with up-to-the-minute case studies and examples from a wide range of industries. Week 1 : Why Digital Changes Everything Week 2 : Creating Value in a Digital World Week 3 : Thinking and Acting Differently Week 4 : Entrepreneurship in a Digital World This MOOC is ideal for learners from a wide range of backgrounds. It is brought to you by four expert professors and researchers from Telecom ParisTech, a leading European graduate school in the field of digital technology and social science. This MOOC is supported by the Patrick and Lina Drahi Foundation.
Why pragmatism, not persistence, wins the digital race?
Skills You'll Learn
Digital Strategy, Business Model, Innovation, Entrepreneurship
Reviews
Apr 24, 2017
Enabling IT focuses on helping organizations respond more effectively to changing business needs and gain a competitive advantage by spurring innovation and growth in a Digital World
Jan 27, 2017
This is really a wonderfull collection of material and guidance on understanding the digital economy and it's effects on our everyday lives, Jobs and businesses. A must take!
Going digital is a bit like emigrating to another country. To succeed digitally, people and firms need to adopt a whole new mindset. Entrepreneurs should forget about building the perfect business plan, and instead put the focus on “trial and learn” processes. And companies should forget about long-term strategy, protecting their IP, product planning, and entry barriers, and concentrate on running instead of defending. This is true in every area from strategic decision-making through to getting the most from the assets that firms own, control, or use – knowledge assets in particular.
Taught By
Thomas Houy
Associate Professor
Laurent Gille
Emeritus Professor
Valérie Fernandez
Professor
Rémi Maniak
Full-Time Professor
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