Consumer Approach to the Buying Process: FCB Grid

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Skills You'll Learn

Advertising, Integrated Marketing Communications, Marketing Communications, Marketing


4.7 (737 ratings)
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Nov 11, 2016

I was recommended by other to study this course. I am really appreciate his recommendation since I have developed a big picture about the advertising industry. This course is really useful to me.


Feb 10, 2019

Very insightful, interesting and thought provoking course. One can clearly see how the concepts are implemented in the real world, courtesy the interview-esque sessions with industry experts.

From the lesson
IMC Planning Process

Taught By

  • Eda Sayin

    Eda Sayin


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