Consumer Approach to the Buying Process: FCB Grid

video-placeholder
Loading...
View Syllabus

Skills You'll Learn

Advertising, Integrated Marketing Communications, Marketing Communications, Marketing

Reviews

4.7 (1,820 ratings)
  • 5 stars
    77.85%
  • 4 stars
    18.90%
  • 3 stars
    2.41%
  • 2 stars
    0.49%
  • 1 star
    0.32%
SD
Apr 20, 2020

Got clear and valuable insights about IMC with good examples. Thank you very much, Prof. Eda Sayin for the classes and extending greetings for extra lectures and interviews from media professionals.

CA
Dec 17, 2020

A well tailored, educational course that helped me understand Marketing theory without a marketing background! To the point subjects, well presented and analytical explanations. Thank you Eda!

From the lesson
IMC Planning Process

Taught By

  • Placeholder

    Eda Sayin

    Professor

Explore our Catalog

Join for free and get personalized recommendations, updates and offers.