Consumer Information Processing

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Skills You'll Learn

Advertising, Integrated Marketing Communications, Marketing Communications, Marketing

Reviews

4.7 (1,630 ratings)
  • 5 stars
    77.36%
  • 4 stars
    19.07%
  • 3 stars
    2.63%
  • 2 stars
    0.55%
  • 1 star
    0.36%
SD
Apr 20, 2020

Got clear and valuable insights about IMC with good examples. Thank you very much, Prof. Eda Sayin for the classes and extending greetings for extra lectures and interviews from media professionals.

MU
Feb 9, 2019

Very insightful, interesting and thought provoking course. One can clearly see how the concepts are implemented in the real world, courtesy the interview-esque sessions with industry experts.

From the lesson
IMC Planning Process

Taught By

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    Eda Sayin

    Professor

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