Week Four Summary

Loading...
From the course by University of London
International Business Capstone
44 ratings
University of London
44 ratings
Course 6 of 6 in the Specialization International Business Essentials
From the lesson
Having A Customer Focus
This week will look at the importance of having a customer focus, such as identifying the customer, consumer behaviour, and market segmentation.

Meet the Instructors

  • Barry McCarthy
    Barry McCarthy
    Senior Teaching Fellow
    School of Management, UCL

Explore our Catalog

Join for free and get personalized recommendations, updates and offers.